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June 6, 2017

Why Bother with Buyers?

Why be concerned about buyers in a sellers’ market? Two reasons: Today’s buyers become tomorrow’s sellers and, clients and customers are more willing to share a “bad” experience with others looking to buy or sell.

Recently, I came across an article from a year ago, 3 Tips for Homebuyers in a Fast-Paced Real Estate Market by Andrew Fortune. It helps focusing on what needs to be done in a market like the one we have today.

The first two tips – “Set up instant property alerts,” and “Move fast” are hallmarks of all of you seasoned agents. The third tip – “Be prepared to make an aggressive offer” – is what separates the successful agent from the rest.

Personally, I prefer to think of it as an appealing or compelling offer – not “aggressive.” But however, you view it, the key is the preparation. Not just of the paperwork, but of the buyer.

We all know what a seller prefers: Top dollar, no contingencies, and a quick close offer. But, how best to craft such an offer WITHOUT the buyer either feel they are getting the short end of the stick or worst, getting cold feet?

Here at Central, we’ve learned to be a consultant – and not a salesperson – leads to being a successful agent: Appreciative customers, satisfied clients who refer more clients.

If you know anyone who would benefit from our approach, please feel free to pass our contact information to them.

-The GM