July 2, 2014

REALTORS: Discover The Secrets of Branding to Boost Business

Realtors who attended the Central Properties Mentors Series event on “Branding for Success” were treated to a crash course on the importance of defining and positioning their personal brands in real estate. The presenter, Dave Mangan founder of Idea House, explained that branding is shorthand for what people think of you, and that managing your brand is a way to influence how you’re perceived in the marketplace. Personal branding is tied to your reputation and to the perception of others. For better or worse, “branding” is happening whether you think about it or not. So it’s a good idea to […]
June 19, 2014

EVENT: Branding for Success in Real Estate – June 26

WASHINGTON DC−Central Properties will host a free seminar on the fundamentals of developing a strong personal and team brand in real estate on Thursday, June 26th at 5:30pm at the company’s DC office at 1353 V Street NW. The session, part of the Central Properties Mentors initiative, is open to all professional real estate agents, and will be led by local expert on branding and advertising, and founder of the Idea House agency, Dave Mangan. Good branding is critical to the success of real estate agents because it affects how the agent is perceived and discovered in the marketplace. “A […]
January 24, 2014

5 Tips To Prepare Your Home for Sale

If one of your goals for this year is to sell your home, here’s five easy ways to improve the odds of getting the offer you are looking for: 1. Price it right First thing is to set a price at the lower end of your property’s realistic price range. A home that’s priced right for the market attracts serious buyers. An overpriced home may miss out on the all important first few weeks of showings, after which time the listing will appear stale. Have more questions? Need help buying or selling your home? Talk to us: we can help!   […]
January 6, 2014
First Time Homebuyers

5 Tips for First Time Homebuyers

Are you thinking about buying your first home this year? It has been said repeatedly that this is one of the biggest financial decisions you will ever make. It’s both an exciting and nerve-racking time for perspective homeowners. Setting realistic expectations is a must; rarely do first time home buyers purchase their dream home. That may happen on the second or third purchase. The first step is to save! According the National Association of Realtors, 32% of all buyers cut spending on luxury or non-essential items. Twenty-six percent cut spending on entertainment, 20% cut spending on clothes and 13% canceled […]
January 6, 2014

Starting Your Career in Real Estate: How to Get Licensed in DC, VA & MD

If you’re interested in starting your real estate career in the DC area, first you should decide which jurisdictions you want to be licensed in. Many agents in the area find it’s beneficial to get licensed in more than one state so they can serve buyers and sellers as they move about the region. Wherever you chose to start, first you’ll need to hit the books. Here is the step-by-step process to get your license in DC, MD or VA: Have more questions? Need help buying or selling your home? Talk to us: we can help!   [] 1 Step […]
July 11, 2013

No Strings Attached

At Central Properties, we celebrate the professionalism and integrity of our agents. They represent buyers and sellers with honesty and dedication to their clients’ goals and dreams. As a brokerage, we don’t want to interfere with our agent’s ability to objectively serve their clients; that is why we never form marketing alliances with mortgage companies, title services or other vendors — we don’t now, and never will. Our Partners and Associates work with all real estate service providers on a level playing field. And that leads to our client’s trust and admiration. No cross selling at Central Properties, ever. We […]
July 2, 2013

Realtors Updated on Handling Rentals – Central Properties Mentors

Central Properties was pleased to host a training for real estate professionals on June 27th 2013 on the topic of work with landlords and compliance with DC’s housing laws. Presenter Jon Windle, Esq., an experienced attorney in Landlord & Tenant Court, explained that it is important to set up a thorough and fair tenant screening process before securing tenants for a property. Windle also stressed the importance of having a lease reviewed by an attorney before using the document to make sure the lease clauses will stand up in court. Central Properties Mentors is a monthly real estate workshop series […]
July 1, 2013

Announcing Luxury Edition

When agents at Central Properties expressed a desire for more tools to market their upper bracket listings, we listened. And soon after, Luxury Edition was born. Luxury edition provides agents with unique branding and marketing tools to position high-end homes, including syndication on luxury real estate sites such as the Luxe List. The understated luxury edition yard sign (pictured below) complements the clean Central Properties branding and includes the words “luxury edition” in French, Spanish, and English. Have more questions? Need help buying or selling your home? Talk to us: we can help!   [] 1 Step 1 Pick a […]