July 2, 2014

REALTORS: Discover The Secrets of Branding to Boost Business

Realtors who attended the Central Properties Mentors Series event on “Branding for Success” were treated to a crash course on the importance of defining and positioning their personal brands in real estate. The presenter, Dave Mangan founder of Idea House, explained that branding is shorthand for what people think of you, and that managing your brand is a way to influence how you’re perceived in the marketplace. Personal branding is tied to your reputation and to the perception of others. For better or worse, “branding” is happening whether you think about it or not. So it’s a good idea to […]